The Quiet Revolution.

I think revolutions don’t have to be loud. They can start quietly, in the choices we make every day. By choosing small businesses over big-box stores and cutting out brands that prioritize profits over people, we can reshape the marketplace to support sustainability, community, and ethical practices.

Many franchises may be "locally owned," but they still answer to a corporate bottom line. In restaurants, this often means highly processed food sourced from far away, wrapped in layers of plastic. In retail, it means shelves filled with plastic-packaged goods and products containing harmful ingredients. The bath and body industry is full of toxic chemicals, while the fashion industry sells clothing coated in substances banned in other countries for being hazardous to human health. And I promise you 100% you can find the things you need in small businesses or second hand.

Plus…when you choose local, you’re choosing transparency, quality, and a future where businesses serve communities—not just shareholders.

So let’s quietly stand up for ourselves:

Every time you choose a small business over a big-box store, you’re investing in a better future. Here’s why:

✅ For Every $100 Spent at a Local Business, $68 Stays in the Community – compared to only $43 when spent at a national chain.

✅ Small Businesses Create 64% of New Jobs in the U.S.

✅ Shopping Local Reduces Environmental Impact – Fewer emissions, less waste, and more thoughtful sourcing.

✅ Small business owners can find vendor lines that you might think you can only access at chain stores, but I assure you it’s possible to find anything.

It is Time for the Refill and Bulk-Buy Revolution.

Riots are for the weak. Strength in voting with dollars would mean if we have 340 million people in the US and even just 85 million of them shifted to shopping local, the impact would be enormous. A major economic shift toward a small business could reshape industries, strengthen local economies and accelerate the push for sustainability.

So if each person redirected just $100 a month from big-box stores to local businesses, that’s an $8.5 billion monthly injection into local economies.

Over a year, that adds up to $103 billion—a staggering shift of financial power away from corporations and into the hands of communities and small businesses.

How can you start today without buying a thing?

92% of consumers trust word-of-mouth recommendations over any other form of advertising? (Nielsen, 2012) When you share a post from a small business or leave a review, you're amplifying their voice and helping others discover their products. Online reviews influence 93% of consumers (Podium, 2017), and businesses with more positive reviews rank higher in search results—meaning your review helps us grow!

✨ Support. Share. Shop Small. Start the Revolution. ✨